Fex: This brand offers its own version of the popular Dubai chocolate, including a “Fex Pop Chocolate Blueberry Kunafa” bar available from some retailers. The “pop” in the name likely refers to the “pop” of the candy, possibly popping candy, or could be a play on the viral “pop-up” chocolate phenomenon.
The word “pop” can be associated with these chocolates in two ways:
Popping candy: In June 2025, FIX Dessert Chocolatier released a new white chocolate bar called “Time to Mango,” which contained mango, passion fruit, and popping candy.
Pop-up stores: The viral success of FIX led to multiple pop-up store events in Dubai and the Dubai International Airport (DXB), where eager customers could purchase the popular chocolate bars At VINUT, we don’t just export beverages — we share trust, joy, and new vitality with people and families across the globe.